Many companies have become disillusioned with sales in the international marketplace as old markets become saturated and new ones must be found. How can they customize products for the demands of new markets? Which items will consumers want

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One-to-one-marknadsföring (engelska: one-to-one marketing) är en marknadsföringsmetod där varje kund bearbetas individuellt genom att säljerbjudandet

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One-to-one marketing or 1:1 marketing is a type of direct marketing in which a salesperson communicates directly with somebody. This person is somebody the company targets deliberately. It is a CRM strategy that focuses on personalized interactions with customers or potential customers.

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